November 02, 2012

RSS Feeds and SEO

Be careful with RSS Feeds, for example WordPress and BlogSpot by default add the entire article to the RSS Feed making it easy for anyone to automatically copy your content (autoblog).

If your articles are copied verbatim via RSS Feeds your content could appear to be duplicate content. Basically the moment your articles go live they are available to copy via your RSS Feed, your new content could be indexed in Google on an autoblog before Google indexes your site!

When setting up BlogSpot, WordPress and similar CMS (Content Management Systems) set the RSS Feed to show an excerpt of the posts.

Some blogging systems like WordPress have plugins that can add additional information to your RSS Feeds, for example a WordPress Plugin called CopyFeed (©Feed) that can be used to add links within your RSS Feeds. When your RSS Feed is copied links are added back to your content : example CopyFeed RSS Feed

You can't stop your content from being copied, but you can benefit from it.

December 19, 2008

Anchor Text Optimization

Anchor text is the text you see associated with text links from a web page. From a search engine optimization perspective they are very important for the following reasons and should be optimized.

1. The anchor text passes SEO benefit to the page the link is pointing to, what this means is if you are linking to a page about Anchor Text the anchor text would ideally use the words "Anchor Text". It really is that simple.

2. Anchor text is considered more important than body text on the page the link is on. So the example link above not only helps the page it is linking to with regards the Anchor Text SERPs, but also the page you are reading right now. Yes, by linking out to relevant pages it helps your page as long as you use relevant anchor text, this also means if you link out from a page about Anchor Text and use unrelated text to a degree harms the pages Anchor Text SERPs.

3. For internal links anchor text adds relevance to your internal linking. Many internal web pages only have internal backlinks, this means you are in complete control over what the search engines 'see' via your internal linking, don't waste your anchor text on works like "click here", "home page" etc... unless those re relevant phrases to your site.

Google Sandbox Facts

Ever since the first reports of the Google sandbox I've been testing ways to get new domains ranked fast (like it used to be) and I'm 95% certain the Google Sandbox Effect doesn't really exist, the sandbox is a side effect of Google dealing with website owners buying and comment/guestbook/forum spamming for backlinks by changing how long it takes for a new backlink to pass full link benefit**

** Note link benefit is NOT the same as PageRank (PR) reported by the Google toolbar. When PR is updated on the Google toolbar that represents the pages PR calculated roughly one month before the PR value was updated. This means if you add links to a new page today it could show PR roughly a month from now, for example if your new page had a link from a PR7 page with few links from it there is a very good chance your page will be reported as PR6 next update. However this PR will not have aged (the links are new) and so though it says PR6 on the Google toolbar the page will not act like a PR6 page for at least 12 months.

Prior to the first reports of the Google sandbox it was possible to buy a domain, add a few hundred links (bought/natural or otherwise) and with OK on page optimization have it competing with older sites with similar backlinks in a few months. For example I managed to get my very first website banned for link spamming (got it to PR7 home page and 8,000 unique visitors a day), I started a similar site after realising it was banned and in 3 months was already at over 3,000 visitors a day with only linking from my own free sites (Geocities etc..., was a new to SEO and very cheap) and one other domain I owned, did no link spamming (so didn't have that many backlinks).

That is no longer possible because links no longer pass their full benefit within a few months, instead what would take 3 months or so now takes at least a year and if you haven't gained a reasonable number of links in that time significantly more than a year!

This makes sense for Google, imagine trying to filter billions of keywords with a formula based around some arbitrary measure of competitiveness when it can be automated. Google has said they prefer to automate their search engine algorithm as much as possible.

Google gains in the following ways:

Buying Links Costs Too Much

Website owner buys a three hundred text links for at least $5 a link ($1,500), he believes this will result in significantly increased search engine rankings and has budgeted for 6 months on the understanding he'd see results within the 6 month period ($9,000).

3 months on the website owner is down $4,500 with absolutely no improvements and starts to consider if this was a good investment after all.

6 months pass on, now down $9,000 with out significant improvements, prior to the Sandbox effect a website by now would be seeing significant improvements that would encourage the site owner and might even result in a further purchase of links. With today's Google a business buying links is going to have to hold off significantly more than 6 months (a year really) and I don't know many business owners who would wait a year with no signs of improvements half way through the year.

Backlink Spamming No Longer Works

With link spammers it works out just as good for Google. The vast majority of web pages that can be spammed for backlinks: guestbooks, forums and blogs over time are moved further and further away from the home page meaning very little link benefit gets to the page and so very little is passed through the spammed links.

For example a link spammer finds a nice PR5 page they can gain a follow link from on a blog. They add a bunch of spammed links and think they are going to benefit from PR5 backlinks. A few weeks pass by and the blog owner has posted several posts a week and at the next PR update the once PR5 page drops to PR5. OK, PR4 backlinks isn't so bad. Six months later however our prolific blog poster has posted dozens of new posts and the once PR5 page is so far away from the home page it's now PR2. Add to this every link spammer and their dog has found this blog page and has also spammed it for links and the amount of PR/link benefit passed is negligible. A year on and it's even worse, that link is practically worthless.

Google is constantly looking for sites gaining links through comment spamming etc... and there's a very good chance if a link spammer, spams for links prolifically (which they have to, to accumulate significant link benefit) there's a very good chance within the year it takes for the link benefit to pass from the first batch of spammed links Google's tagged the site as one using blackhat SEO techniques and has banned it from it's search engine. When I link spammed my first site and got it to PR7 it didn't take Google one year to find and ban it and this was before the sandbox effect was reported, so had they devalued backlinks then as they do now in the first year I'd have not benefited at all by comment spamming!

For anyone considering link spamming, like I say above I used to use that blackhat technique. I have no major problem using blackhat SEO techniques that are risk free, but because of my experience of using link spamming I no longer go full blackhat, it's not worth the risk (I go grey from time to time :)). The site I got banned for example sold £80,000 worth of stock because I link spammed, (well might have sold £30K without the links) but over the last 6-8 years since it was banned the site hasn't made a penny from selling products (it has an affiliate site now that probably makes $100 a year!). Had I never link spammed I'd have made far less that first year, but I also built legitimate backlinks and I'm quite good gaining backlinks without using link spamming, so by now I could own a website that pulls in tens of thousands of visitors a day (I got it to 8,000 a day with link spamming) and be making hundreds of thousands of pounds a year.

Basically link spamming is not a good idea long term, if your site does really well from link spamming you'll have dozens of competitors reporting your actions to Google and before you can benefit significantly from your actions your site will be banned permanently!