Premier Portal Software Vendors Endorse New My Yahoo! Enterprise Edition; Company Launches First Enterprise-Focused Ad Campaign to Support Enhanced Offering
Sunnyvale, CA -- Aug. 14, 2002 -- Yahoo! Inc. (Nasdaq:YHOO - News), a leading global Internet company, today announced My Yahoo! Enterprise Edition 5.0, which includes enhanced features to provide more comprehensive access to business critical information and the opportunity for customers to purchase new premium industry-focused content packages. The new offering is already supported by leading portal software vendors including BEA Systems (Nasdaq:BEAS - News), SAP AG, Sun Microsystems, and TIBCO Software. The new edition represents another step in Yahoo!'s continuing efforts to simplify Internet information management for corporate portal customers.
More than 70 percent of business users already visit Yahoo! each month from the workplace. Leveraging this unprecedented reach and familiarity among business users, My Yahoo! Enterprise Edition aggregates information from over 2,000 sources and delivers more than 100 personalized modules that cater to the unique needs of both the business user and the portal administrator. My Yahoo! Enterprise Edition 5.0 customers will also be offered the opportunity to purchase premium packages that comprise hundreds of business content sources, vertical industry content, new features, and premium modules not currently available via the consumer-oriented My Yahoo! service.
Yahoo! is supporting this new offering through its first enterprise-focused advertising campaign targeting knowledge workers and chief information officers. The advertising buy is scheduled to begin August 19, 2002 with print placements in The Wall Street Journal and PC World, and through over 100 million targeted online impressions across the Yahoo! network and The Wall Street Journal Online. An online demonstration of My Yahoo! Enterprise Edition is available at http://enterprise.yahoo.com/testdrive.
"Since the introduction of My Yahoo! Enterprise Edition, our goal has been to leverage the popular aggregation and personalization capabilities of the My Yahoo! platform to help simplify the information gathering process of our business customers," said Jim Fanella, senior vice president, Yahoo! Enterprise Solutions. "With new premium content sources, advanced features, and news tracking capability, we are providing a more comprehensive digital information environment to help knowledge workers improve productivity, speed decision making, and ease the burden of data gathering and articulation."
Addressing the Needs of Enterprise Portal Users
Today's enterprise portal users are inundated with a glut of business information from internal and external sources. Struggling to synthesize disparate data, employees lose valuable time and opportunities to make effective decisions. While corporate portals promise relief from the overflow of unorganized information, administrators face the challenge of finding and effectively blending external Web content and applications together with internal information and enterprise applications to drive widespread adoption.
My Yahoo! Enterprise Edition 5.0 offers an unparalleled ability to personalize the portal experience with dynamic content that supports business interactions, provides real-time aggregation from premium news sources, and offers "content-in-context" to eliminate the knowledge worker's quest for the Internet information they need to make informed business decisions.
Delivering Increased Value Through Dynamic Content Services
To help corporate customers tailor content solutions to their business needs, Yahoo!'s premium add-on packages for My Yahoo! Enterprise Edition will include:
Business Research Package -- adds hundreds of premium business content sources and specialized modules for tracking company and industry news, profiles and performance by keyword, stock symbol, and industry segments.
Industry Packages -- each package adds hundreds of premium business content sources for targeted vertical industries. Packages will be available for Banking, Finance, Government, Education, Healthcare, Pharmaceuticals, High-Tech, Computers and Telecommunications.
In addition, portal administrators can use My Yahoo! Enterprise Edition 5.0 to embed "content in-context" in their portals and portal-based business applications. The end result will be content modules that dynamically refresh based on changes to surrounding modules and applications. For example, a sales executive looking up prospects in a CRM application could automatically be given news headlines, industry information, stock quotes and a company profile for the prospective company. Changing the prospect company would instantly refresh the surrounding in-context content modules to match the new prospect.
New My Yahoo! Enterprise Edition 5.0 Endorsed by Premier Portal Software Vendors
Leading portal software vendors agree that My Yahoo! Enterprise Edition 5.0 provides the most comprehensive personalized Internet information offering for corporate intranets and extranets. BEA, SAP AG, Sun Microsystems, and TIBCO will ship portal software products that are already integrated with the Yahoo! network to allow seamless, zero-cost delivery of the numerous My Yahoo Enterprise Edition content modules and premium add-on packages. Each of the vendors is showing support for the enhanced content offering through participation in the forthcoming advertising campaign.
"Enterprise portals connect knowledge workers to the structured and unstructured information required to drive business decisions and success," said Rob Perry, Senior Analyst at the Yankee Group. "With this offering, Yahoo! enables access to a broad base of valuable market information and the tools to put in the context of the business need at hand."
Availability and Online Demonstration
My Yahoo! Enterprise Edition 5.0 is planned to ship in Q4 2002. Those interested in learning more can view further information and launch an online demonstration at http://enterprise.yahoo.com/testdrive.