AOL Canada Inc. Selects Google to Provide Targeted Sponsored Links

Google Advertisers Enhance AOL Canadian Online Service and Portal Search Results Pages With Highly Relevant Ads

TORONTO & MOUNTAIN VIEW, Calif. - June 3, 2003 - AOL Canada Inc., a leading interactive service company focused on enhancing the Canadian online user experience, and Google, developer of the largest performance-based search advertising program, today announced an agreement to enhance search results pages on the AOL Canadian online service and AOL.ca with Google's highly relevant sponsored links. Google's search technology has powered web search results for AOL since May 2002.

"The addition of Google sponsored links demonstrates AOL's dedication to providing a supremely relevant and rewarding online experience," said Arturo Duran, Vice President of Interactive Services, AOL Canada Inc. "The Google AdWords™ program has redefined the business of online advertising - delivering advertisements that add value to the user experience. By working with Google, AOL rewards its Members and visitors with useful information about products and services relevant to their searches."

"With this new agreement, Google's advertisers can now reach millions of potential customers through one of the premier Canadian interactive service companies," said Omid Kordestani, senior vice president of Worldwide Sales and Field Operations for Google. "Through the addition of Google's highly targeted sponsored links, AOL Canada will benefit from an additional revenue opportunity, while its users will enjoy an enhanced online experience through the addition of relevant commercial information."

Google's global search services provide websites and portals with access to billions of web pages and the world's most advanced search technology. Additionally, Google partner sites have access to revenue opportunities through sponsored links from Google's worldwide network of more than 100,000 advertisers. Google's advertisers gain broad exposure across Google's partner websites, including many of the largest websites in the world, such as Ask Jeeves, AT&T WorldNet and Earthlink.

About AOL Canada Inc.
AOL Canada Inc. is a leading interactive service company focused on enhancing the Canadian online user experience. The company is a strategic alliance between America Online, Inc., a wholly owned subsidiary of AOL Time Warner, the world's leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks, music, and publishing; and RBC Royal Bank, the personal and commercial banking division of RBC Financial Group, one of North America's leading diversified financial services companies. The company operates two interactive online services tailored to the Canadian marketplace, AOL® English and French services, and CompuServe® as well as several leading Internet brands including AOL.ca, AOL® Canada Search, AOL Instant Messenger™ (AIM), Netscape.ca, MapQuest™, and ICQ®. Working with its more than 80 content and e-commerce providers, AOL offers Canadian consumers value and ease-of-use through state-of-the-art features and exclusive content offering. AOL is a registered trademark of America Online, Inc. and currently has more than 35 million Members across the globe

YAHOO! PERSONALS' CHICK MAGNETS TAKE TO THE STREETS WITH BOB, ONE OF AMERICA'S FAVORITE BACHELORS

Yahoo! Personals gives ladies the chance to create human poetry with 30 hot guys in major cities across the country!

Sunnyvale, CA -- June 1, 2003 -- Yahoo! Personals is bringing Bob, one of America's favorite bachelors, and 30 gorgeous "chick magnets" to major cities across the country. Taking their cue from popular refrigerator poetry magnets, the 30 bachelors dressed in white from head to toe will each display a different poetry word written on their chests (words like: flirting, wishes, kissing, lasting, spirited, sassy, fireworks, tasty, starry, playtime...). Women are invited to come out and meet Bob and create human poetry by arranging the chick magnets to create the romantic and fun phrase of their choice.

America's next bachelor -- Bob Guiney -- joined the "chick magnets" on June 3 in San Francisco and will also be traveling to events in Chicago and New York in the next week. Fans are encouraged to come out to have their photos taken with America's favorite bachelor, Bob Guiney, as well as their favorite "magnet" and the phrase they authored at the following locations:

Chicago: Thompson Center (100 W. Randolph), 7:15 a.m. - 12:15 p.m.
New York: Times Square Visitor's Center (1560 Broadway), 8:00 a.m. - 1:00 p.m.
"Not everyone can have the opportunity to meet someone special on a reality TV show," said Bob Guiney. "But the opportunities for singles are endless on a service like Yahoo! Personals."
In addition, fans across the country can visit http://personals.yahoo.com/bob to read about Bob's thoughts on dating, love and online romance!

YAHOO! HEALTH LAUNCHES "BEAT CANCER" PROGRAM TO ENCOURAGE THE BATTLE AGAINST CANCER

Special New Sections on Yahoo! Health Give Consumers the Power to Make Informed Treatment Decisions About Cancer and Cancer-Related Conditions

Sunnyvale, CA & New York, NY -- May 30, 2003 -- Yahoo! Inc. (Nasdaq:YHOO - News) today announced an educational initiative to help cancer patients to beat cancer by promoting awareness of the disease and exploration of new treatment options through special sections on Yahoo! Health (http://health.yahoo.com).
Additionally, to coincide with National Cancer Survivors' Day on June 1 and beginning the next day, Yahoo! will feature on its front page the images and words of encouragement from numerous celebrities who have been affected by cancer either personally or through friends and family. Also available on Yahoo! Health is a comprehensive multimedia broadcast offering various perspectives from people who have been impacted by cancer, including doctors, patients, celebrities and medical-science thought leaders.

The initiative is supported by an unrestricted educational grant from Novartis Oncology, a business unit within Novartis AG, a world leader in healthcare.

"We are committed to helping people impacted by cancer stay on top of the latest research, therapeutic options and treatments," said Tina Pang Mayer, general manager, Yahoo! Health. "Yahoo! Health is dedicated to giving consumers the information they need to make informed decisions regarding their treatment."

Cancer is the second leading cause of death in the United States, but recent advances in early detection, treatment and research now prove that a diagnosis of cancer is no longer a reason to abandon hope of a cure. There are 8.9 million Americans now living a fulfilling life with a history of cancer. According to an annual study produced by the American Cancer Society, the National Cancer Institute and several other leading organizations, cancer death rates have declined by more than five percent across all age groups since 1990.

Keeping Consumers Informed About Cancer
Within the Yahoo! Health "Beat Cancer" section, consumers will have access to:

Easy-to-use tools, information and reference links on a wide variety of cancer-related topics;
New and constantly updated cancer related content;
Clear, comprehensive information on the latest medical treatments that can help people manage their condition and treatment online;
A multimedia "Beat Cancer" broadcast with doctors, patients, celebrities and medical-science thought leaders, offering their thoughts and perspectives on exploring new treatment options, the role that the Internet has played in offering new information and education on cancer and cancer-related treatments, the importance of maintaining hope and staying active after a cancer diagnosis, and advice for friends and family of someone diagnosed with cancer;
Important information on other cancer-related heath topics, including bone wellness. The new Better Bone Health Center, (http://health.yahoo.com/health/centers/bone_health) educates consumers on the latest research and treatments in cancer-related bone health, focusing on quality of life, treatment of bone metastases, and prevention of cancer treatment-induced bone loss. This new center will also feature highlights of new therapies that vastly increase the quality of life in cancer patients.
More than 700 communities throughout North America and around the world will participate in the 16th annual National Cancer Survivors Day by celebrating the lives of millions who are living with a history of cancer and focusing attention on the issues of cancer survivorship. The non-profit National Cancer Survivors Day Foundation supports hundreds of local hospitals, support groups, and other cancer-related organizations throughout North America that hold National Cancer Survivors Day events by providing guidance, education and networking.
About Yahoo! Health
Yahoo! Health (http://health.yahoo.com) is a comprehensive resource for people seeking health information on the Internet. Yahoo! Health helps consumers be more informed about their health through a broad range of resources and Yahoo! Health Centers. The Yahoo! Health Centers provide condition-specific news, research information on clinical trials, community areas, shopping, a multimedia gallery, "Frequently Asked Questions," and "Find a Doctor" features. Yahoo! Health is part of the globally branded Yahoo! network that reaches millions of unique visitors each month.

About Novartis
Novartis Oncology is a business unit within Novartis AG (NYSE:NVS - News), a world leader in healthcare with core businesses in pharmaceuticals, consumer health, generics, eye-care, and animal health. In 2001, the Novartis Group's ongoing businesses achieved collective sales of CHF 32.0 billion (USD 19.1 billion) and a net income of CHF 7.0 billion (USD 4.2 billion). The Group invested approximately CHF 4.2 billion (USD 2.5 billion) in R&D. Novartis AG is headquartered in Basel, Switzerland. Novartis Group companies employ about 74,000 people and operate in over 140 countries around the world. For further information please consult http://www.novartis.com.

YAHOO! MAIL AND KEEP AMERICA BEAUTIFUL TEAM UP TO HELP ELIMINATE TRASH ONLINE AND OFFLINE DURING THE GREAT AMERICAN CLEANUP

Americans Join the Cause to Beautify Their Offline Communities and Combat Spam in Their Online Communities

Stamford, CN and Sunnyvale, CA -- May 28, 2003 -- In addition to beautifying and improving local communities, there's a new cleanup effort to tackle during Keep America Beautiful's Great American Cleanup™. For the first time, Keep America Beautiful is teaming with Yahoo! Inc. (Nasdaq:YHOO - News) to combat spam, or unsolicited bulk e-mail, on the Internet. During the grand finale of the nation's largest annual community improvement program, Yahoo! Mail (http://mail.yahoo.com) is sponsoring Keep America Beautiful's Great American Cleanup events around the nation on May 31, 2003 in Dallas, New York, San Francisco and Washington, D.C. To learn more about these community improvement efforts, go to: http://promotions.yahoo.com/spamguard.

Overture Launches in Italy; European Expansion Continues With The Addition of Company's Sixth International Territory

PASADENA, Calif.--(BUSINESS WIRE)--May 21, 2003--Overture Services, Inc. (Nasdaq:OVER), a global leader in commercial search services on the Internet, today announced it has extended its European momentum with the official launch of its Pay-For-Performance search service in Italy.

Overture Italy builds on the company's growing global presence, which includes its non-U.S. business headquarters in Ireland and operations in the United Kingdom, Germany, France, Japan, and South Korea. Based in Milan, Overture's newest subsidiary allows businesses with product and service offerings relevant to the Italian marketplace to participate in the company's commercial search service. As previously announced, the company named Gianluca Carrera as managing director of Overture Italy.

ADVISORY/YAHOO! TO PARTICIPATE AT UPCOMING INVESTOR CONFERENCE

Sunnyvale, CA -- May 20, 2003 --
WHO: SUSAN DECKER, EVP & CHIEF FINANCIAL OFFICER
JEFF WEINER, SENIOR VICE PRESIDENT SEARCH AND MARKETPLACE

WHAT: Goldman Sachs Fourth Annual Internet Conference
The Venetian Hotel, Las Vegas, Nevada
May 22, 2003

9:50am-10:35am PT:
Panel discussion: "Online Search", Jeff Weiner

1:05pm-1:50pm PT:
Lunch Keynote: Susan Decker

HOW: A live Webcast of the conference can be listened to at:
http://yhoo.client.shareholder.com/calendar.cfm?calendarid=1

ADVISORY/YAHOO! ANNUAL MEETING OF STOCKHOLDERS FRIDAY, MAY 16, 2003 AT 10:00 AM PT/ 1:00 PM ET

Sunnyvale, CA -- May 15, 2003 --
WHAT/WHERE: Yahoo!'s Annual Meeting of Stockholders is scheduled to take place at the Santa Clara Marriott Hotel, located at 2700 Mission College Blvd., Santa Clara, CA 95054.

WHEN: Friday, May 16, 2003 at 10:00 AM PT/ 1:00 PM ET

HOW: The live Webcast of Yahoo!'s Annual Meeting of Stockholders can be listened to at
http://yhoo.client.shareholder.com/calendar.cfm?calendarid=4

The Webcast will be archived within 24 hours of the end of the event. To listen to the archived Webcast go to:

http://yhoo.client.shareholder.com/calendar.cfm?calendarid=4

MRT Motion Denied

On May 14, 2003, after the submission of briefs and sworn statements, and after hearing oral argument, Judge Richard G. Stearns, of the Federal District Court for the District of Massachusetts, denied MRT's motions for a preliminary injunction and an attachment against Fast Search & Transfer ASA and Fast Search & Transfer, Inc.

Fast Search & Transfer ASA (FAST) vil med dette informere om at Federal District Court for the District of Massachussets (ved dommer Richard G. Stearns) den 14. mai 2003 avviste en begjæring fremsatt av MRT Micro ASA og MRT Mpire Inc om midlertidig forføyning og arrest i midler tilhørende FAST. Kjennelsen ble avgitt etter rettsmøte med forutgående utveksling av prosesskrift og skriftlige vitneerklæringer.

YAHOO! GAMES AND INTEL TO PRESENT PC GAMES DESIGNED FOR PEAK PERFORMANCE ON INTEL PENTIUM 4 PROCESSOR

Sunnyvale & Santa Clara, CA -- May 12, 2003 -- Yahoo! Inc. (Nasdaq:YHOO - News), a leading global Internet company, and Intel Corporation today announced that Yahoo! Games will showcase online PC games that take advantage of the power of the Intel® Pentium® 4 processor. Intel will also be the sponsor of Yahoo! Games® on Demand (http://gamesondemand.yahoo.com), an online gaming destination that offers streamed rental of PC games from various publishers including Activision, Atari Inc., and Vivendi Universal Games.

Games that are designed for maximum performance on a Pentium 4 processor typically feature advanced audio and visual effects, smoother animation, and life-like 3D graphics to deliver a more compelling gaming experience. Yahoo! Games and Intel have established the relationship announced today in order to provide the gaming community with advantages of digital distribution of PC games that utilize outstanding processor innovation. Enhanced titles that are available immediately at Yahoo! Games on Demand include: Empire Earth™*, Grand Prix 4*, Independence War 2*, Neverwinter Nights* and Star Trek® Armada 2*.

"Our relationship with Intel highlights games that take advantage of their latest processor technology and complements our mission to offer compelling, on-demand PC game play to millions of online consumers," said Dan Hart, general manager Yahoo! Games. "Yahoo! remains committed to building the world's leading online games destination and further establishing the PC as a platform of choice for gamers."

With more than five billion minutes of online game-play per month, Yahoo! Games is ranked the number one online games site by Nielsen//Net Ratings (March 2003). Through Yahoo! Games on Demand, consumers can play a diverse selection of more than 90 popular PC games from leading publishers, giving users a choice of popular new and classic games, in genres ranging from action and strategy to simulation and arcade.

"The Pentium 4 processor will deliver the next generation of performance for PC games and deliver the kind of speed and quality gamers have come to expect on the PC," said Ann Lewnes, vice president, Intel Sales and Marketing Group. "Yahoo! Games on Demand is a fantastic platform for us to highlight the hottest games that take advantage of the Pentium 4 processor."

Yahoo! Games at E3
As part of their collaboration, Yahoo! Games and Intel will co-sponsor the Electronic Entertainment Expo (E3) Internet Access Center. The center will feature kiosks where attendees can play Yahoo! Games on Demand on the latest systems using the Pentium 4 processor with Intel's Hyper-Threading (HT) Technology.

Yahoo! Games representatives will also be available in Kentia Hall - Booth #6957 to answer questions and provide further information about Yahoo! Games, the relationship with Intel, and the expanding list of publishers contributing titles to Yahoo! Games on Demand. The E3 Conference runs from May 14-16 at the Los Angeles Convention Center.

About Yahoo! Games
A leading destination for games and one of the largest game communities on the Internet, Yahoo! Games offers more than 50 free, Java-based games to a worldwide audience of players. In addition, Yahoo! Games offers single-player and multi-player games and downloadable games and demos. Premium service offerings include Yahoo! Games All-Star, providing players with tournaments, game leagues and other customized game-play features and Yahoo! Games on Demand, delivering the ability to rent and play PC games directly on the broadband-connected desktop through a streamed service. Yahoo! Games hosts more than five billion minutes of online game-play per month and is ranked the No. 1 online games site by Nielsen//NetRatings(1).

• (1) Nielsen//NetRatings MarketView Report, March 2003

About Intel Corporation
Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.

• Hyper-Threading Technology requires a computer system with an Intel® Pentium® 4 processor supporting HT Technology and a Hyper-Threading Technology enabled chipset, BIOS and operating system. Performance will vary depending on the specific hardware and software you use. See http://www.intel.com/info/hyperthreading/ for more information including details on which processors support HT Technology.

• Look for systems with the Intel® Pentium® 4 Processor with Hyper-Threading Technology logo which your system vendor has verified utilize Hyper-Threading Technology. Performance will vary depending on the specific hardware and software you use. See http://www.intel.com/info/hyperthreading/ for information.

YAHOO! GAMES ANNOUNCES RELATIONSHIPS WITH LEADING VIDEO GAME PUBLISHERS: UBI SOFT ENTERTAINMENT AND VIVENDI UNIVERSAL GAMES

New and Classic Titles to be Distributed Through Yahoo! Games on Demand

Sunnyvale, CA -- May 12, 2003 -- Yahoo! Inc. (Nasdaq:YHOO - News), a leading global Internet company, today announced two new relationships with leading video game publishers to distribute new and classic titles through Yahoo!® Games on Demand (http://gamesondemand.yahoo.com). Through these relationships, hit titles such as Tom Clancy's Splinter Cell™, Rayman® 3 Hoodlum Havoc, Empire Earth™, Arcanum™ and SWAT™ 3 will be available to consumers for direct rental and broadband streaming play.
This expanding list of publishers and top titles available through Yahoo! Games on Demand, further establishes Yahoo! Games as a leading online destination offering a variety of game options to a diverse audience. With over five billion minutes played in the month of April, Yahoo! Games was ranked the most trafficked Internet game site by Nielsen//Net Ratings (March 2003).

"With the addition of these top publishers, we are delivering new and exciting game titles to our expanding base of consumers," said Dan Hart, general manager, Yahoo! Games. "We are focused on making broadband distribution a benefit to both publishers, who seek additional means of reaching consumers, and online game players, who want easy access to rent and try games before making a retail purchase."

New titles and availability through Yahoo! Games on Demand include:

Ubi Soft
A number of games from the Tom Clancy inspired series will be available May 11th, including:

Splinter Cell -- the award winning game offering players a realistic world of modern espionage, new levels of stealth action, unparalleled immersion in deep environments, and pulse pounding encounters.

Rainbow Six, Rainbow Six: Rogue Spear Black Thorn, and Ghost Recon -- squad-based tactical shooter games in which players assume control of a number of elite special operatives going up against a terrorist foe.
Available later this month:

Rayman 3 Hoodlum Havoc -- the latest installation of the wildly popular Rayman series, which has sold over 11 million copies. Rayman 3 Hoodlum Havoc, features psychedelic 3D worlds, heinous hoodlums and an irreverent cast of characters with unbelievable powers.
Vivendi Universal Games
All available later this quarter:
Empire Earth™ -- Winner of GameSpy.com's "PC Game of the Year" award in 2001, this epic, real time strategy game combines stunning technology with intense strategic gameplay in a setting that spans human history from the distant past, to the unknown future.

Arcanum™ -- Winner of Computer Games Magazine's "Best Role-Playing Game" award, Arcanum is an imaginative world of ancient runes and steamworks, magic and machines, sorcery and science.

SWAT™ 3 -- Developed hand-in-hand with the Los Angeles Police Department SWAT unit, SWAT 3 places you in stunningly realistic Los Angeles locations. As the element leader of your SWAT entry team, you must defuse potentially deadly situations and preserve the lives of the innocent.
"This new relationship with Yahoo! Games on Demand expands the content options for both casual and hard-core gamers alike, and we are thrilled to provide them with the highest quality game experiences available in titles like Tom Clancy's Splinter Cell and Rayman 3," said Jay Cohen, vice president of publishing for Ubi Soft Entertainment. "We are looking forward to working with Yahoo! to make many of Ubi Soft's award-winning games available online to broadband consumers across the country."
About Yahoo! Games
Yahoo! Games is a central component to Yahoo!'s overall entertainment strategy to be the premier online entertainment destination. A leading destination for games and one of the largest game communities on the Internet, Yahoo! Games offers more than 50 free, Java-based games to a worldwide audience of players. In addition, Yahoo! Games offers single-player and multi-player games and downloadable games and demos. Premium service offerings include Yahoo! Games All-Star, providing players with tournaments, game leagues and other customized game-play features and Yahoo! Games on Demand, delivering the ability to rent and play PC games directly on the broadband-connected desktop through a streamed service. Yahoo! Games hosts more than five billion minutes of online game-play per month and is ranked the No. 1 online games site by Nielsen//NetRatings(1).

• (1) Nielsen//NetRatings MarketView Report, March 2003

YAHOO! AND SPRINT MAKE SUITE OF YAHOO! SERVICES AVAILABLE TO PCS VISION SUBSCRIBERS NATIONWIDE

Sunnyvale, CA & Overland Park, KS -- May 8, 2003 -- Yahoo! Inc. (Nasdaq:YHOO - News), a leading global Internet company, and Sprint (NYSE:FON - News, PCS - News), which operates the largest all-digital, all-PCS nationwide wireless network in the United States, today announced an agreement to distribute Yahoo! products and services to PCS Vision(SM) customers nationwide.

As the first portal with a full suite of offerings available to PCS Vision users, Yahoo! leads the Internet industry in providing a diverse array of innovative offerings for higher speed wireless networks. Beginning today, Yahoo! and Sprint will make a number of enhanced Yahoo! services, with richer graphics and enhanced usability, available to PCS Vision subscribers, including:

Yahoo!® Mail: Yahoo! Mail, one of the Web's most popular free e-mail services, helps PCS Vision users stay in touch at home, at work or while traveling for business or pleasure, all without needing a PC.

Yahoo! Messenger: With Yahoo! Messenger, one of the most popular instant messaging services, PCS Vision customers can keep in touch with their Yahoo! "friends" by sending short text messages between wireless devices and PCs, and see which of their friends is online and ready to chat in real time, all from their phone.

Yahoo! Sports: The No. 2 sports site on the Web(1), Yahoo! Sports offers a fast and interactive experience for sports fans. Consumers can keep up on breaking news and the latest scores for their favorite teams and sporting events.

Yahoo! News: Consumers can stay informed while on the go with access to U.S. and international news, including top stories, breaking business news, and the latest from the world of entertainment.

Yahoo! Finance: Consumers can now use their PCS Vision phones to quickly access a wide range of easy-to-use financial services, tools, and information. With Yahoo! Finance, consumers have access to their own personalized portfolios; late-breaking U.S. and international market news; and real-time quotes.

And more, including Yahoo! Address Book, Yahoo! Calendar and Yahoo! Weather.
"We are delighted to continue our long-standing relationship with Sprint, and to be the first Internet portal to offer a suite of innovative new data services on the PCS Vision network," said Doug Garland, senior vice president, broadband and mobile services, Yahoo! Inc. "Yahoo!'s offerings have become an essential part of the lives of millions of consumers, Yahoo!'s offerings have become an essential part of the lives of millions of consumers, and we are focused on extending those services to mobile devices to provide an integrated experience for our loyal consumers. We see the future as one wherein wireless services will get ever richer and more compelling, and we intend to continue to focus on developing innovative wireless offerings that take advantage of higher speed networks and devices."
"Customers tell us the color display on the PCS Phone is quickly becoming the third screen in their lives for communicating as well as accessing information and entertainment. Clearly, Yahoo! understands the value of extending its services to this third screen and has created a online experience that fits in hand. Sprint and Yahoo! are expanding the ways customers communicate nationwide by making it possible to access online services without being tied to the computer," said Chip Novick, vice president of consumer marketing for the PCS Division of Sprint.

PCS Vision from Sprint includes services that allow customers to take and receive pictures from select PCS Phones; browse the Internet at speeds faster than most dial-up connections; check personal and corporate e-mail; watch clips and stream audio for news and music; download polyphonic, animated and voice ringers, and full-color, graphically-rich games and screen savers, all on the enhanced Nationwide PCS Network.

Yahoo! and Sprint initially announced an agreement to offer Yahoo!'s content and services to Wireless Web subscribers in June of 1999. That agreement provided consumers with the first interactive mobile data experience in the U.S. The two companies have worked together since that time to help mobile consumers take advantage of the power of the Internet.

About Sprint
Sprint is a global communications company serving more than 26 million business and residential customers in over 70 countries. With approximately 72,000 employees worldwide and nearly $27 billion in annual revenues, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network and an award-winning Tier 1 Internet backbone. Sprint provides local voice and data services in 18 states and operates the largest 100-percent digital, nationwide PCS wireless network in the United States.

• (1) Neilsen//NetRatings, March 2003

Google Named Top 5 Business-To-Business Media Property

BtoB Media Power 50 Recognizes Most Valued and Effective Advertising Outlets

MOUNTAIN VIEW, Calif. -- May 5, 2003 – Google, developer of the largest performance-based search advertising program, today announced it has advanced to third place in the Media Power 50, an annual review of the most powerful and targeted business-to-business advertising outlets published by BtoB, a leading national marketing publication. This award marks the second consecutive year BtoB has distinguished Google as one of the most influential properties for business-to-business marketers among all print, broadcast, online, and outdoor media. In 2002, Google was ranked No. 5 in the Media Power 50.

"Over the past two years, Google has focused on leveraging its innovative technology and industry expertise to deliver high-ROI advertising programs to business-to-business marketers worldwide," said Tim Armstrong, Google's vice president of Advertising Sales. "Google's No. 3 ranking in the Media Power 50 reflects our continued commitment to the global business-to-business marketplace and the value we bring to advertisers and users."

"Google enables Dow to efficiently target messages to the right people at the right time," said Eric Grates, business service manager, The Dow Chemical Company. "With clickthrough rates ranging from two and a half to seven percent, the Google advertising program continues to be a key component of our overall marketing efforts."

With more than 100,000 advertising customers and more than 200 million searches a day, Google is one of the largest aggregators of buyers and sellers in the business-to-business market. Google's performance-based, keyword advertising program enables businesses to reach customers across all stages of the buying cycle, from awareness through retention. Through both its network of partners and its new content-targeted advertising service, Google provides business-to-business advertisers with additional reach and exposure to a broad audience. Google's sales and client service teams include vertical market specialists in a number of business-to-business categories including manufacturing, healthcare and technology, who understand respective industries, associations, and metrics.

More information about Google's advertising programs can be found at http://www.google.com/ads/.

Featured in the May 5 issue of BtoB, the Media Power 50 is compiled by a panel of top media buyers and BtoB editors, who selected the most valued and effective business-to-business advertising venues among hundreds of media outlets, including online, broadcast, print, and outdoor properties. Other top properties in the 2003 Media Power 50 include The Wall Street Journal, The New York Times, Lou Dobbs Moneyline, and Fortune. More information can be found at http://www.btobonline.com.